Jun 02, 2017
Varsity All Star To Be Exclusive Distributor of Fancy Face Cosmetics
Varsity All Star has announced that they are now the exclusive distributor of Fancy Face Cosmetics, the premiere all star performance cosmetic company, which will be available through Varsity All Star Fashion reps.
May 25, 2017
2017 CBS Sports Network Air Dates
Check out the upcoming cheer and dance schedules on the CBS Sports Network
Apr 10, 2017
Varsity Spirit and St. Jude Honor Top Fundraisers
For the sixth year in a row, members of ten U.S. high school cheerleading and dance squads who raised the most funds for the “Team Up For St. Jude Spirited By Varsity” campaign were invited to visit the hospital. To date, the partnership has raised more than $4.2 million dollars for St. Jude Children’s Research Hospital.
Mar 02, 2017
Spirit Celebration Merges with Varsity Spirit
Varsity Spirit & Spirit Celebration announced this week that the two companies have merged. Varsity Spirit is excited about the opportunities the merger will provide to customers. Billy Smith and his team at Spirit Celebration will continue to offer the double champion format, family-friendly setting & exciting special events their customers enjoy.
Feb 15, 2017
2017 National High School Cheerleading and Dance Team Championships Honor Top Teams
The 2017 National High School Cheerleading Championship and National Dance Team Championship, produced by the Universal Cheerleaders Association and Universal Dance Association, both Varsity Spirit brands, recently hosted more than 18,000 of the country’s top high school cheerleaders and dancers.
Jan 17, 2017
Kentucky, Indiana, Minnesota & Cincinnati Earn Top Honors at Nat'l Championship
The College Cheerleading and Dance Team National Championship, produced by the Universal Cheerleaders Association and the Universal Dance Association, took place this weekend at the Walt Disney World Resort® in Orlando, Florida. The event hosted more than 4,500 of the country's top college cheerleaders dancers and mascots from 215 teams.
Jan 14, 2017
2017 ESPN Championship Air Dates
Mark your calendars! The UCA & UDA National Championships are coming to ESPN this spring. Click 'more' for this year's air dates.
Jan 03, 2017
USA Cheer Applauds Olympic Committee's Provisional Recognition of International Cheer Union
USA Cheer, the national governing body for Cheer in the U.S., applauds the International Olympic Committee’s (IOC) provisional recognition of cheerleading and its international governing body, the International Cheer Union (ICU).
Dec 16, 2016
Aloha Productions Merges with Varsity Spirit
Varsity Spirit and Aloha Productions announced today that the two companies have merged. Varsity Spirit is excited to welcome Aloha Productions founder Tammy Van Vleet, and the rest of the Aloha team to their family of brands, and look forward to providing even greater opportunities for cheerleading and dance athletes.
Oct 17, 2016
Varsity Spirit Introduces a New Level of Customization in Cheer Shoes
Varsity Spirit, the innovator in modern cheerleading, apparel and footwear, has introduced the V Force My Way, an all knit shoe that teams can now customize with their team colors and name.
Jul 20, 2016
Varsity All Star Teams Gather in Memphis for St. Jude Children's Research Hospital
Representatives from nine all star cheerleading gyms were invited to Memphis last week to be recognized for their outstanding fundraising efforts on behalf of St. Jude Children’s Research Hospital®. The nine gyms were part of the “Team Up for St. Jude Spirited by Varsity” campaign that focused on the all star community, and raised more than $110K!
May 06, 2016
Varsity Brands School Spirit Awards Show
Congratulations to all the winners in the inaugural Varsity Brands School Spirit Awards! Watch the show to see who took home top honors.
Apr 06, 2016
Top "Team Up For St. Jude" Fundraisers Gather in Memphis
Members of ten squads who raised the most donations as part of the “Team Up For St. Jude - Spirited By Varsity” campaign were invited to visit Memphis as a reward for their fundraising efforts benefiting the St. Jude Children’s Research Hospital®.
Mar 29, 2016
2016 Championship Air Dates
Mark your calendars: the nation’s best cheer and dance championships will continue to air throughout the coming months. Here are the upcoming air dates for all of your favorite Varsity Spirit events...
Feb 11, 2016
Varsity Brands Honors Schools, Groups and Individuals with School Spirit Awards
The Varsity Brands School Spirit Awards consist of sixteen separate awards in three distinct categories; sport, spirit, and achievement. Nominees must be nominated by a student, colleague or community member.
Feb 10, 2016
National High School Cheerleading & Dance Team Championships Attract Record Participation
This year’s National High School Cheerleading Championship and National Dance Team Championships, produced by the Universal Cheerleaders Association and the Universal Dance Association, both Varsity Spirit brands, recently hosted more than 18,000 of the country’s top high school cheerleaders and dancers.
Feb 06, 2016
Varsity Spirit & Disney World Plan for New Cheerleading & Dance Venue
ESPN Wide World of Sports is planning to team up with the nation’s top cheerleading organization, Varsity Spirit, to create the first venue in the world specifically designed for cheerleading and dance team competitions. Click below for the full release.
Jan 20, 2016
Kentucky & Indiana Reclaim Top Titles at the College Cheer Championship
"This national championship gives the very best college cheerleading and dance teams the chance to take center stage after spending hundreds of hours generating spirit on their campuses, leading their crowds at games and pep rallies, and supporting their schools' athletic teams." said Jeff Webb, CEO of Varsity Brands.
Jan 10, 2016
Varsity Brands Wins in Football National Championship
Cheerleaders from both Clemson and Alabama will not only be representing their universities during Monday night’s championship game, they will also be showcasing Varsity Brands which trains and supplies both squads, said CEO Jeff Webb. 'The cheerleading part of it is central to what we do and it’s at the heart of this whole school spirit concept.'
Dec 02, 2015
Varsity Spirit Celebrates Outstanding Year of Community Involvement
“At Varsity Spirit, we’re committed to giving back, promoting community engagement and inspiring our coaches and cheerleaders across the country to do the same,” said Varsity Spirit Founder and President Jeff Webb.
Oct 15, 2015
Video Player Update
Out of respect for the copyrights of others, Varsity.com decided to change how competitions are covered. Effective immediately, all competition routine videos hosted on Varsity TV, from prior events and for future events, will no longer have sound.
Sep 25, 2015
Vista Murrieta Recognized as America's Most Spirited High School
Varsity Brands, today announced Vista Murrieta High School, from Murrieta, Calif. as the winner of its America’s Most Spirited High School Contest. The announcement today coincides with National School Spirit Day, which was recognized by Congress last year.
Aug 12, 2015
Varsity Brands is Searching for America's Most Spirited High School
Varsity Brands, the recognized leader in team athletic gear, driving force in cheerleading and dance, and most trusted name in celebrating student milestones, is asking high schools across the country to prove why they are America’s Most Spirited High School. The grand prize winner will be announced on National School Spirit Day, September 25th!
Jul 06, 2015
Varsity Spirit Honored With NFHS American Tradition Award
The NFHS is the national leadership organization for high school sports and performing arts activities, and presents the American Tradition Award to an individual, organization or company that has supported high school activities on a national level. Varsity Spirit executives accepted the award July 1st during the NFHS’ Summer Meeting.
Jun 01, 2015
Varsity Spirit to Receive NFHS American Tradition Award
Varsity Spirit, the national leader in cheerleading education and competition, has been selected as the 2015 recipient of the American Tradition Award from the National Federation of State High School Associations (NFHS). Varsity Spirit will receive the American Tradition Award July 1 at the NFHS Summer Meeting in New Orleans.
Apr 14, 2015
2015 NFHS Rules Changes
Updated rules for the 2015 season from the National Federation of State High School Assocations (NFHS). Click 'MORE' to see them now.
Apr 02, 2015
Varsity Spirit Launches the V Force, the First All Knit Cheer Shoe
Varsity Spirit is pleased to announce the launch of the all new innovative V Force cheerleading shoe. The V Force is the first knit type shoe produced exclusively for the cheerleading community and is available now.
Mar 31, 2015
National Cheerleading Safety Month Resolution
On March 26, Representative Marc Veasey of Texas introduced HR Resolution 175, supporting the designation of March as National Cheerleading Safety Month. USA Cheer, along with several partner organizations, was cited in the resolution for its accomplishments in efforts to reduce cheerleading injuries.
Mar 05, 2015
NCA All-Star National Championship TV Air Dates
Nationally Televised on the CBS Sports Network. Click more down below to get the details.
Mar 02, 2015
UDA National Dance Team Championship Air Dates
UDA National Dance Team Championship Air Dates
Feb 28, 2015
UCA National High School Cheerleading Championship
ESPN Air dates:
Feb 23, 2015
UCA & UDA College Cheerleading and Dance Team National Championship Air Dates
UCA & UDA College Cheerleading and Dance Team National Championship Air Dates
Feb 18, 2015
Varsity Brands Launches New School Spirit Initiatives
Varsity Brands has announce the search for America's Most Spirited High School, a nationwide initiative that will end on National School Spirit Day on September 25, 2015, with one school winning a $25,000 grant. Contest details can be found on nationalschoolspiritday.org
Nov 21, 2014
Spreading Cheer to All
As cheerleaders, we are used to cheering for football, basketball, pep rallies and other various school-related activities. But Albertville High School has stepped beyond supporting just their school’s teams. Every year, the cheerleaders volunteer to cheer on another group of athletes in the Special Olympics. - See more at: http://www.americaneedsc
Oct 27, 2014
STUNT Athlete to be recognized at Women's Sports Foundation's Annual Salute to Women in Sports
USA Cheer is proud to announce that Ashley Lober is the first STUNT athlete to be included in the Women’s Sports Foundation Annual Salute to Women in Sports. Ashley will take the stage as part of the procession of female athletes during the annual banquet on October 15 recognizing excellence in sport.
Oct 24, 2014
Why Aren't There More Movies About Cheerleading? - via EW
Why does the entertainment business see cheerleading as a sport that lends itself to comedy, while the world of football’s the idea place to set a drama? Does Hollywood believe that cheerleading isn’t serious enough to sustain a movie that isn’t tongue-in-cheek?
Oct 06, 2014
American Cheerleader - The Movie Set to Debut at Film Festivals Across the Country
Look for American Cheerleader - The Movie at a Film Festival near you. The cheer documentary will be making appearances at 4 different film festivals this Fall.
Oct 03, 2014
Cheerleaders ‘Team Up’ to Tackle Cancer, Other Deadly Diseases for St. Jude
Esperanza High School Cheer and Song Leaders are hosting Team Up for St. Jude Spirited by Varsity - Game Day, a spirit week to raise funds and awareness for St. Jude Children's Research Hospital. The Aztec cheer and song teams are enlisting students and fans to help sideline childhood cancer and other deadly diseases by cheering on the Cardinal
Sep 29, 2014
"American Cheerleader" to be Screened at Louisville's Film Festival
Varsity Spirit has announced that “American Cheerleader,” a documentary following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title, will be screened at Louisville’s International Festival of Film, which runs Oct. 9-11, in Louisville, Kentucky.
Sep 19, 2014
National School Spirit Day Recognized By Congress
Rep. Alan Grayson, Florida: "Since 2009, cheerleaders and dancers have pledged more than 500,000 community service hours as a result of National School Spirit Day efforts. National School Spirit Day is an opportunity for America's future leaders to stand out and have a positive impact on their communities." Click more to read the entire release.
Aug 25, 2014
Milojo Productions & Varsity Spirit to Release “American Cheerleader"
Kelly Ripa and Mark Consuelos’ Milojo Productions, and Varsity Spirit today announced the Aug. 26th release of “American Cheerleader,” a documentary with unprecedented access following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title.
Jun 30, 2014
Varsity Spirit & Cheer Ltd. Announce Merger
"This is an exciting time for Cheer Ltd. Inc. as we join the Varsity Spirit family of brands," says Gwen Holtsclaw, President and CEO of Cheer Ltd.
Jun 20, 2014
A Tragic Loss for the Varsity Spirit Family
The entire NCA family is deeply saddened by loss of Sophia Porter, a camp instructor who was killed in a car accident early this morning.
Jun 17, 2014
STUNT becomes NYC Public School Athletic League Sport
June 16, 2014 - The Public Schools Athletic League for the New York City Department of Education (PSAL) has announced that it plans to introduce the new sport format of cheerleading, STUNT, for the 2014 season.
Jun 12, 2014
Varsity All Star Launches the Dance Summit Championship
Varsity All Star is pleased to introduce The Dance Summit Championship, a prestigious event for all star dance teams.
Jun 11, 2014
Varsity Brands Names Jeff Webb Chairman
The Board of Directors of Varsity Brands, a dynamic portfolio of brands designed to elevate the student experience, promote participation and celebrate academic and athletic achievement, today announced that it has elected Chief Executive Officer Jeff Webb to the additional position of Board Chairman.
Jun 04, 2014
Herff Jones Rebrands Company 'Varsity Brands'
New branding effort reflects integration and alignment among company’s expanded portfolio.
May 29, 2014
Zero Gravity shoe is Varsity’s latest High Performance Shoe
Combining the latest technology with the comfort customers have come to expect from the industry leader, is the latest in high performance shoes, the Zero Gravity
May 07, 2014
The College STUNT Association Announces Season Four All Americans
The College STUNT Association, under the leadership of USA Cheer, has announced this season’s All Americans.
Apr 09, 2014
Top "Team Up For St. Jude Teams" Gather in Memphis
Members of eleven squads who raised the most donations as part of the “Team Up For St. Jude, Spirited By Varsity” campaign were invited to visit Memphis as a reward for their fundraising efforts benefiting the St. Jude Children’s Research Hospital®.
Mar 28, 2014
STUNT WRAPS UP SEASON WITH CHAMPIONSHIP
STUNT, the new title IX sport derived from cheer and launched by USA Cheer, held its fourth annual National STUNT Championship this weekend in Oklahoma City, Oklahoma with three teams in Division I and four in Division II.
Mar 04, 2014
Partnership to kick off National Cheerleading Safety Month in March
In celebration of National Cheerleading Safety Month, Varsity has partnered with CheerSafe, a coalition organized by USA Cheer and the American Association of Cheerleading Coaches and Administrators (AACCA), to improve cheerleading safety by increasing safety awareness throughout the cheerleading community. CheerSafe and CheerSafe.org provides athl
Feb 17, 2014
6th Annual Varsity Coaches Conference
Ready to take your coaching to the next level? Join us in beautiful Southern California to learn from experts and meet other coaches from across the country.
Jan 13, 2014
Bring It On: The Musical is back!
The new tour begins this coming January and will criss-cross its way around the US to a city near you! Buy your tickets today!
Oct 02, 2013
Never Stand Alone
A Minnesota teen from Coon Rapids High School gave his peers something to cheer about.
Aug 23, 2013
Casting Call for Bring It On: The Musical
Want to star in the tour of Bring It On: The Musical? This Tony nominated Broadway show is hitting the road again, and you could be a star!
Aug 15, 2013
More Than Just Pink Poms, The 39K Campaign
Meet the Riverhead High School Cheerleading team, like most cheer teams, they support their school & athletics, practice hard at what they do and give back to their community
Aug 09, 2013
Lincoln High School Cheerleaders Give Back
At Lincoln High School, being a leader doesn’t end on the sidelines, at practice, or even in the classroom. 52 young ladies from Lincoln, California have taken their leadership role an extra step further by being true cheerleaders for their communities.
Jul 22, 2013
Teaming Up with Kingman Academy
This team of 18 young ladies decided to Team Up for St. Jude at summer camp, and brought in over Five THOUSAND letters to help raise money for the kids of St. Jude Children’s Research Hospital.
Jul 12, 2013
Supporting Through Spirit
Cheerleading is all about support. Whether it is physical or emotional, it is our job as cheerleaders to back our teams, our school and our community. Read more about the support for Breanna.
Jun 11, 2013
2013 Varsity It Girls Application
Think you have what it takes? Apply to be a Varsity It Girl now!
Jun 05, 2013
Announcing 2014 Team USA Tryout Dates
Tryouts for Team USA Coed and All Girl will be held on Monday, January 20, 2014 at the ESPN Wide World of Sports Complex in the HP Fieldhouse.
Apr 14, 2013
UCF Cheerleaders Inducted into Hall of Fame
On Friday, April 12, the University of Central Florida inducted the 2003 UCA College National Championship team into the UCF Athletics Hall of Fame. Watch their 2003 routine and read more about their induction at www.ucf.edu!
Mar 28, 2013
Shawn Johnson Gains Huge Respect for Cheerleading
After partnering with Varsity and covering the NHSCC, Olympian Shawn Johnson gained a new respect for cheerleading that she shared in the espnW blog.
Mar 27, 2013
Olympian Shawn Johnson Partners with Varsity
Olympian Shawn Johnson has recently partnered with Varsity. Johnson will be the newest member of the broadcast team for the National Championships.
Mar 21, 2013
UCA ESPN Air Dates!
Updated times and days for the UCA ESPN shows! Please make sure to check your local listing. The air dates are on an Eastern time schedule.
Mar 07, 2013
5th Annual Coaches Conference
This is a coach's conference that will fit YOUR needs! Cheer and dance information that's offered will help take your coaching to the next level! Education from THE leaders in the INDUSTRY! The BEST speakers, the BEST vendors, and the BEST information in a GREAT location in Southern California - Orange County!
Mar 07, 2013
Varsity Joins Partnership for Healthier America
Varsity has joined the Partnership for a Healthier America (PHA) with a new initiative that encourages cheerleaders and dancers to cheer for a healthier America.
Feb 22, 2013
Varsity Receives a Visit From Representative Stephen Fincher
Memphis, Tenn., February 22, 2013—Local business Varsity, the leader in cheerleading and dance events, instruction and apparel, hosted U.S. Representative Stephen Fincher of Tennessee’s 8th District, in their East Memphis offices on Monday, February 19./event/1710/congressman-fincher-visit-